Select a small, coherent object group
Start with a focused story rather than a large online catalog. Five strong objects with good captions are more useful to visitors than fifty records with uneven descriptions.
Choose artifacts with images, clear rights status, and descriptions that have been reviewed for public language.
Write for visitors, not internal staff
Use a title and summary that make sense without internal collection codes. Captions should explain why the object matters, not just repeat catalog fields.
Avoid exposing private storage locations, donor restrictions, sensitive notes, or unresolved research claims in public text.
Preview before publishing
Open the preview and check the page on desktop and mobile widths. Review image quality, order, caption length, and any guestbook or QR poster options.
Ask someone outside the project to read the page. If they understand the story without help, the exhibition is ready to publish.
Share and monitor
After publishing, share the URL through the museum website, newsletter, gallery signage, or a QR poster.
If the exhibition includes guestbook entries, review moderation settings and check new messages regularly.